Social Media Strategies for Builders and Construction Business

Just like many other businesses, construction workers and businesses are more than ever, looking for ways to promote their business, and the social media might be of much help.

Irrespective of whether you belong to a construction firm or you are self-employed builder type, the social media can still be of great help to you.

Social networking platforms such as Facebook, Instagram, LinkedIn and Twitter are just few among other sites that'll be great to outsource your brand out there.

The Size of The Building Industry in The UK

When it comes to the building industry in the UK, there are much to learn, having been contributing about 7% of our entire GDP.

As the social media enrollment by our builders and construction firms increases, we expect to see our building industry cutting more edges than we are currently experiencing.

Below are few statistical information that'll interest and make you believe that social media can do a lot more good to this industry, and should also ginger you up to get started.

1. Having stated earlier that the building industry controls approximately 7% of the UK's gross domestic product, there's an output of over £110 billion realised every year from the same industry, which gave the industry a chance to employ 3,000,000 employees on average, from over 300,000 construction companies that operate here.
2. There are over 180 million construction workers, working all over the world.
3. 40% of our entire construction workforce in the world, are still embracing the use of paper plans for their projects, despite the advancements.
4. As at 2019, 3.484 billion people are active on social media (i.e 45% of the entire world's population), 45 million of the social media users are in the UK (that represents 67% of the population ). However, only 13% of the UK Internet users are into social media, that are 45 million above.

Top 5 Social Media Strategies for Builders and Construction Business

Need the social media tips from an experienced social media management company in London as well as a Web development company in London ?

Well, we've decided to share them with you, with the hope of contributing immensely to the progress of your building and construction business online.

Find below the top 5 tips.

1. Start a Blog

As a Web development company in London, we know that it might not sound intuitive for you as a builder or construction company to start blogging, but if you definitely need the social media for your marketing needs, then owning a blog is a great idea.

A blog gives you a professional impression by your clients and prospects, while helping you to create a personalised community.

With a web development company in London, you can own a blog for building and construction business without any hassle, if you're not proficient in managing it as well, you can still seek the assistance of the social media management company in London to run your blog for you.

Having got your blog set up by the web development company in London, you can choose to manage it yourself, and this way, you will build your audiences by following certain strategic principles and sharing great contents such as tips or ideas for constructing and maintaining buildings.

You can also channel your blog posts to discuss on some ideas like: how to place your architects on negotiation deals, how to secure loans to carry out your constructions, interior decoration tips, and home remodeling topics etc.

2. Ask Your Friends, Family, Staff and Clients To Follow You

The best set of people to uplift your business's social media status should be your closed ones, your loved ones and your connections. This is because when kick-starting your social media page, it'll be difficult to obtain realistic amount of listeners or visitors to your page at the beginning, but you can curb that by suggesting your page to the people you already know.

Introduce your social media handle to them, and encourage them to like, comment, follow, subscribe, recommend or even give their reviews and ratings regarding your business page.

3. Give Your Feedbacks To Reviews or Comments

Sometimes, people tend to blow up their negative thoughts by commenting or the positive ones, never feel intimidated by the negative ones. Instead, respond to them in a positive and professional way, provided you are confident about your services and brand at large.

Show your appreciation to kind gestures and address other's complains to show how much you care.

4. Analyse Your Results

One of the incredible features of the social media is the fact that you can track your progress.

You can use Google analytics, Ahrefs and other tools to see how much well your blog posts were doing. Facebook pages also have analytical features that permits you to see how well your posts were performing.

When you look up to the best posts that drove quite more engagements such as likes, comments or shares, you're more likely to know the type of posts your audience's will love to see next time.

5. Always Link Back to Your Blog and Pages

When posting on your social media handles such as Facebook, Twitter and Instagram, always refer your audiences back to your blog by giving them the URL within your posts and on the main handle.

Try to also refer your blog visitors down to your social media pages by adding your social media address or buttons on the website or blog pages.

Despite the fact that this linking stuff doesn't have to be frequent, but occasional, you can adopt it once in a while to increase your followers on both platforms which will in return be for the greater good as it'll promote your brand's awareness, reputation and business at large.

Closure

This is all we can take for now. We hope these top 5 social media strategies for builders and construction business will count to your success as a builder or construction business with a page on the social media.

Just don't worry if you need the service of a professional, to handle your social media pages, may be due to your busy schedule or other reasons as you can easily secure a social media manager here at an affordable price.